The Design Lead will own MediBuddy’s visual direction across motion and static formats. This role blends hands-on craft with leadership, ensuring world-class creative output across campaigns, CRM, social media, product marketing, and brand films. You’ll collaborate with Brand, Marketing, and Product teams, while mentoring designers and motion artists.

 

 

• Creative Leadership & Direction

● Define and evolve the visual language of MediBuddy across motion, illustration, and static design.

● Translate briefs into strong creative concepts, storyboards, campaign ideas, and final assets.

● Review and elevate team output to maintain world-class design quality.

 

• Motion Graphics & Video

● Lead motion graphic design for brand campaigns, explainers, ad films, product videos, UGC-style reels, and social content.

● Own end-to-end storytelling – script alignment, storyboarding, animation, edits, and finishing.

● Direct shoots (when required) and ensure smooth pre-production and post-production workflows.

● Optimise videos for multi-format delivery (9:16, 16:9, 1:1) across platforms.

 

• Static Design & Visual Communication

● Lead creation of static creatives including social media assets, CRM mailers, banners, ad creatives, landing pages, infographics, and presentation design.

● Ensure brand consistency, strong typography, and high-quality visual design across all touchpoints.

● Build scalable templates, guidelines, and visual systems for faster, consistent output.

 

• AI, Innovation & Experimentation

● Experiment with AI tools (Midjourney, Runway, Kling, etc.) to accelerate workflow and generate new creative styles.

● Introduce modern design approaches, new formats, and trend-aligned storytelling methods.

 

• Team & Project Management

● Manage multiple fast-paced projects with clear prioritisation and timelines.

● Work closely with cross-functional teams to bring campaigns and product narratives to life.

 

● 7–8 years of experience across motion design + static design for brand/agency setups.

● Strong mastery of Adobe After Effects, Premiere Pro, Photoshop, Illustrator, Figma.

● Deep understanding of animation principles, design systems, typography, color, and composition.

● Ability to lead shoots, create storyboards, and direct visual storytelling.

● Strong sense of brand, narrative structure, and performance-driven creative thinking.

● Hands-on ability to execute when required, paired with team leadership capability.

● Familiarity with AI-based creative tools and openness to adopt new workflows.

 

● Experience in building brand design systems.

● Familiarity with UI/UX or product design basics.

● Experience designing presentation decks.

● Awareness of digital, social, and cultural trends that shape effective storytelling.

MediBuddy Introduction:
MediBuddy is India’s largest on-demand, full-stack digital healthcare platform that helps patients access multiple healthcare services. It gives users 24x7 access to high-quality healthcare at their fingertips. MediBuddy helps its users consult specialist doctors, order medicines and book lab tests from the comfort of their homes. It is also a partner to several leading corporate customers in the country and helps their employees access multiple healthcare benefits. MediBuddy users have access to online doctor consultations, wellness, preventive care services, fitness and hospitalization offered by its pan-India network of healthcare providers with its unparalleled reach.

It also provides its customers hassle-free, end-to-end surgery care through a Care Buddy, right from connecting them to the right surgeon to post-operative recovery care. MediBuddy’s surgery care provides specialized treatment in several other departments like Proctology, Ophthalmology, Vascular, ENT, Orthopaedics, Urology, Gynaecology, and more. With full-stack Surgery Care management services, MediBuddy assures customers an array of solutions for every medical, financing, insurance, and recovery need of its customers undergoing surgery.

The digital healthcare platform has a partner network of 90,000+ doctors, 7,100+ hospitals and clinics, 4,000+ diagnostic centers, 2,500+ pharmacies along with a team size of 2200+ members. It has created an integrated healthcare ecosystem that offers patients seamless access anytime and anywhere. It has created an integrated healthcare ecosystem that offers patients seamless access anytime and anywhere in 10 minutes. With its healthcare services available in 16 Indian languages to enable customer-friendly consultation, MediBuddy is bridging the Urban-Rural quality healthcare divide. MediBuddy offers online and offline doctor consultations, medicine delivery, lab tests at home, mental health consultations, surgery care, among other healthcare services.