Role Overview

We’re looking for a versatile and sharp Copywriter who can think across formats, platforms, and user moments. This role sits at the intersection of brand, product, and performance—writing content that informs, engages, and drives action.

If you enjoy switching from a crisp push notification to a thoughtful email, from a product explainer to a high-impact video script—this role offers wide creative scope and real ownership.

What You’ll Do

You will work as a central creative partner across the organisation, collaborating with multiple teams and stakeholders to ensure consistency, clarity, and impact in all communication.

You will work on end-to-end user communication, including but not limited to:

1. Brand & Corporate Content

• Emailers, newsletters, announcements, and internal communications

• Corporate decks, narratives, and long-form brand content

2. Product & User Communication

• Push Notifications (PNs)

• WhatsApp journeys and in-app messages

• Product UI copy, feature explanations, onboarding flows

3. Marketing & Campaign Content

• Social media copy (Instagram, LinkedIn, Twitter/X, YouTube)

• Campaign taglines, hooks, captions, and long-form posts

• Banner copy for digital ads and platform placements

4. Video & Script Writing

• Short-form video scripts (reels, ads, explainers)

• Brand films, employer branding videos, product walkthroughs

5. Collaboration & Iteration

• Work closely with cross-functional stakeholders including Product, Design, Marketing, Growth, HR, Sales, Partnerships, Customer Support, and Leadership

• Act as a copy partner for teams across the company—understanding briefs, asking the right questions, and translating requirements into clear, effective communication

• Participate in reviews, brainstorms, and strategy discussions to align messaging with business goals

• Adapt tone and messaging based on audience, platform, and objective

• Iterate based on feedback, performance insights, and user behavior
  
  

What We’re Looking For

• Strong command over English 

• Ability to write clear, concise, and engaging copy across formats

• Understanding of digital-first content and user attention spans

• Comfort switching between brand storytelling and functional communication

• A natural sense of tone—empathetic, credible, and human

• Prior experience in startups, consumer brands, healthtech, fintech, or digital products is a plus

Nice to Have

• Exposure to product-led growth or lifecycle communication

• Basic understanding of performance metrics (CTR, engagement, conversions)