See all the jobs at MediBuddy here:
, , | Full-time
Ads Partnerships - JD
About the Role
We are launching a first‑of‑its‑kind HealthTech Ads Platform that enables pharmaceutical brands, diagnostic providers, hospitals, doctors, and health & wellness companies to shape demand directly on our platform. As Head of Ads Partnerships, you will be the founding leader responsible for building and scaling the Ads revenue line through strategic partnerships with supply‑side partners.
You will leverage your industry network, credibility, and execution muscle to bring our existing partners onto Ads for quick wins while also expanding into new categories (pharma, wellness, FMCG‑health brands, devices, insurance, etc.). This is a hands‑on senior role at the start, with full revenue accountability, and the opportunity to build a scaled partnerships team once traction is demonstrated.
Key Responsibilities
● Own the end‑to‑end Ads revenue charter – from pipeline building, partner onboarding, negotiations, deal structuring, to delivery.
● Build deep industry relationships across pharma, diagnostics, hospitals, doctors, wellness, fitness providers, and health‑adjacent brands.
● Design and pitch Ads solutions with clear ROI (awareness, consideration, patient funneling, category pushes) aligned to partner objectives.
● Collaborate closely with internal product, sales ops, ad‑ops, and analytics teams to ensure client success and measurable outcomes.
● Partner with the VP, Consumer Business to shape the go‑to‑market strategy and evolve pricing/playbooks.
● Develop case studies and success stories with early advertisers to scale adoption across categories.
● Lay down the foundation for an Ads Partnerships organisation (processes, talent, cadences) once revenue ramp is proven.
Impact Metrics & Success Markers
|
Area |
Key Metrics |
Success in 12–18 months looks like |
|
Revenue Delivery |
Monthly/Quarterly Ads revenue vs. target; % contribution of Ads revenue to platform’s supply-side monetisation |
>95% of agreed revenue targets consistently achieved; Ads established as a core revenue line |
|
Partner Acquisition |
# of supply partners onboarded to Ads; Category mix (existing supply vs. new external advertisers) |
70–80% of existing supply monetised via Ads + at least 3 new external advertiser categories active (e.g., pharma brand, insurance, wellness FMCG) |
|
Deal Quality |
Avg. deal size (INR), % long-term/renewal contracts, retention rate |
≥50-60% of partners signing multi-quarter renewals; growing avg. deal size quarter on quarter |
|
Speed of Execution |
Time from pitch → signed deal → campaign live |
<4 weeks average cycle time; playbooks/templates in place for repeatable scaling |
|
Market Development |
# of marquee brand case studies created & published; Brand NPS/partner satisfaction |
3–5 marquee case studies; Ads solution gaining credibility with top health brands |
|
Org & Team Building |
Foundation for Partnerships org (processes, early hires) |
Processes institutionalised; 1–2 key hires onboarded once scale kicks in |
Ideal Candidate Profile
● 6–12 years experience in media sales/advertising partnerships, ideally in digital health, pharma marketing, digital ads networks, programmatic platforms or health-focused consumer apps.
● Strong network and credibility with decision makers in pharma, diagnostic chains, large hospitals, OTC wellness/FMCG categories.
● Proven track record of closing large marketing deals and delivering/revenue ownership.
● Hands-on operator comfortable with both strategic CXO conversations and day-to-day hustle.
● Entrepreneurial, thrives in zero-to-one setups, and motivated to build a new Ads revenue engine ground‑up.
● Excellent storyteller with ability to translate platform data into partner ROI narratives.
Fetching your Linkedin profile ...